{"id":473,"date":"2025-07-17T17:59:13","date_gmt":"2025-07-18T02:59:13","guid":{"rendered":"https:\/\/pixelline.co.kr\/blog\/?p=473"},"modified":"2025-07-17T17:59:14","modified_gmt":"2025-07-18T02:59:14","slug":"ai-%ea%b0%9c%ec%9d%b8%ed%99%94-%ec%b6%94%ec%b2%9c-%ec%8b%9c%ec%8a%a4%ed%85%9c-%ed%99%88%ed%8e%98%ec%9d%b4%ec%a7%80%ec%97%90-%eb%b6%99%ec%9d%b4%eb%8a%94-3%ea%b0%80%ec%a7%80-%ec%8b%a4%ec%a0%84","status":"publish","type":"post","link":"https:\/\/pixelline.co.kr\/blog\/ai-%ea%b0%9c%ec%9d%b8%ed%99%94-%ec%b6%94%ec%b2%9c-%ec%8b%9c%ec%8a%a4%ed%85%9c-%ed%99%88%ed%8e%98%ec%9d%b4%ec%a7%80%ec%97%90-%eb%b6%99%ec%9d%b4%eb%8a%94-3%ea%b0%80%ec%a7%80-%ec%8b%a4%ec%a0%84\/","title":{"rendered":"AI \uac1c\uc778\ud654 \ucd94\ucc9c \uc2dc\uc2a4\ud15c, \ud648\ud398\uc774\uc9c0\uc5d0 \ubd99\uc774\ub294 3\uac00\uc9c0 \uc2e4\uc804 \ubc29\ubc9501"},"content":{"rendered":"\n

\u201c\uc6b0\ub9ac \ud648\ud398\uc774\uc9c0 \ubc29\ubb38\uc790\ub294 \ub9ce\uc9c0\ub9cc \uad6c\ub9e4\ub098 \ubb38\uc758 \uc804\ud658\uc740 \uc81c\uc790\ub9ac\u2026 \ubb34\uc5c7\uc774 \ubb38\uc81c\uc77c\uae4c?\u201d \uac00\uc7a5 \ud754\ud55c \uc6d0\uc778\uc740 \u2018\ubaa8\ub4e0 \uace0\uac1d\uc5d0\uac8c \ub611\uac19\uc740 \ucf58\ud150\uce20\ub97c \ubcf4\uc5ec \uc900\ub2e4\u2019\ub294 \uc810\uc785\ub2c8\ub2e4. 2025\ub144 \ud604\uc7ac AI \uac1c\uc778\ud654 \ucd94\ucc9c \uc5d4\uc9c4\uc740 \ud074\ub9ad \uba87 \ubc88 + \ucf54\ub4dc \uba87 \uc904<\/strong>\ub9cc\uc73c\ub85c\ub3c4 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc5d0\uc11c\ub294 GPT-4o \ucc57\ubd07, CDP(Customer Data Platform) \ucd94\ucc9c API, \ub178\ucf54\ub4dc \uc6cc\ud06c\ud50c\ub85c 3\uac00\uc9c0 \uad6c\ud604\ubc95\uc744 \ub370\uc774\ud130 \uc694\uad6c\ub7c9\u00b7\ube44\uc6a9\u00b7ROI\u00b7\uc791\uc5c5 \ub09c\uc774\ub3c4<\/em>\ubcc4\ub85c \ube44\uad50\ud588\uc2b5\ub2c8\ub2e4. \ub05d\uae4c\uc9c0 \uc77d\uace0 \ub098\uba74 \u201c\uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc5d4 \uc5b4\ub5a4 \ubc29\uc2dd\uc774 \uac00\uc7a5 \ud6a8\uc728\uc801\uc778\uac00?\u201d\ub97c \uc2a4\uc2a4\ub85c \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\ubaa9\ucc28<\/h2>\n\n\n\n
    \n
  1. \uc65c AI \uac1c\uc778\ud654\uac00 \ud544\uc218\uc778\uac00?<\/a><\/li>\n\n\n\n
  2. \ubc29\ubc95 1: GPT-4o \ucc57\ubd07 \ucd94\ucc9c<\/a><\/li>\n\n\n\n
  3. \ubc29\ubc95 2: CDP + \ucd94\ucc9c API<\/a><\/li>\n\n\n\n
  4. \ubc29\ubc95 3: \ub178\ucf54\ub4dc \uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654<\/a><\/li>\n\n\n\n
  5. \uc608\uc0b0\u00b7\ub09c\uc774\ub3c4\u00b7ROI \ube44\uad50<\/a><\/li>\n\n\n\n
  6. \uc2e4\uc804 \ud65c\uc6a9 \uac00\uc774\ub4dc<\/a><\/li>\n\n\n\n
  7. FAQ<\/a><\/li>\n\n\n\n
  8. \ub9fa\uc74c\ub9d0<\/a><\/li>\n<\/ol>\n\n\n\n

    1. \uc65c AI \uac1c\uc778\ud654\uac00 \ud544\uc218\uc778\uac00?<\/h2>\n\n\n\n

    \uad6c\uae00\u00b7\ub124\uc774\ubc84 \ubaa8\ub450 \u2018\uc0ac\uc6a9\uc790 \ub9cc\uc871 \uc9c0\ud45c(\uccb4\ub958 \uc2dc\uac04\u00b7\ubc18\ubcf5 \ubc29\ubb38)\u2019\ub97c \ub7ad\ud0b9 \uc54c\uace0\ub9ac\uc998\uc5d0 \ubc18\uc601\ud569\ub2c8\ub2e4. \ub610\ud55c Baymard Institute<\/strong>\uc758 2024\ub144 \uc804\ud658\uc728 \ubcf4\uace0\uc11c\uc5d0 \ub530\ub974\uba74, \u201c\ud648\ud398\uc774\uc9c0 \uc81c\uc791\u201d \uc2dc AI \uac1c\uc778\ud654 \ub808\uc774\uc5b4\ub97c \ub3c4\uc785\ud55c 312\uac1c \uc0ac\uc774\ud2b8\ub294 \ud3c9\uade0 \ub9e4\ucd9c\uc774 18\u2009%<\/strong> \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ud575\uc2ec \uc774\uc720\ub294 \u2460 \uc0ac\uc6a9\uc790\uac00 \uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \uc2a4\uc2a4\ub85c \ucc3e\uc544 \ud5e4\ub9e4\uc9c0 \uc54a\uc544\ub3c4 \ub418\uace0, \u2461 \u2018\ub098\ub97c \uc704\ud574 \ud050\ub808\uc774\uc158\ub41c \uacbd\ud5d8\u2019\uc774 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub97c \ub192\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\uc81c \uac1c\uc778\ud654\ub294 \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c UX\u00b7SEO\u00b7\ub9e4\ucd9c<\/strong>\uc744 \ubaa8\ub450 \uc62c\ub824 \uc8fc\ub294 \ud544\uc218 \uae30\ub2a5\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    2. \ubc29\ubc95 1: GPT-4o \ucc57\ubd07 \ucd94\ucc9c<\/h2>\n\n\n\n

    GPT-4o\ub294 \uae30\uc874 GPT-4 \ub300\ube44 40\u2009% \ube44\uc6a9\u00b730\u2009% \uc18d\ub3c4<\/strong>\uac00 \uac1c\uc120\ub41c \ubaa8\ub378\uc785\ub2c8\ub2e4. \ub300\ud654 \ub9e5\ub77d\uc744 \uc774\ud574\ud574 \uc0ac\uc6a9\uc790\uc758 \uc758\ub3c4\ub97c \ud30c\uc545\ud558\uace0, \uc0c1\ud488\u00b7\uae00\u00b7\uc11c\ube44\uc2a4 \uc815\ubcf4\ub97c \uc2e4\uc2dc\uac04 \ucd94\ucc9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \u2460 \ub370\uc774\ud130 \uc900\ube44<\/strong> \u2014 \uc0c1\ud488 ID\u00b7\ud0dc\uadf8\u00b7\uc124\uba85 JSON \ud55c \ubc8c\uc774\uba74 \ucda9\ubd84\ud569\ub2c8\ub2e4.
    \u2461 \ud504\ub86c\ud504\ud2b8 \uc124\uacc4<\/strong> \u2014 \u201c\uc0ac\uc6a9\uc790 \uc9c8\ubb38\u2192\uce74\ud14c\uace0\ub9ac \ub9e4\ud551\u2192\ucd5c\uc801 \uacb0\uacfc 3\uac1c \ucd94\ucd9c\u201d \ud750\ub984\uc73c\ub85c \uc791\uc131\ud569\ub2c8\ub2e4.
    \u2462 Function Call<\/strong> \u2014 OpenAI\uc758 \ud568\uc218 \ud638\ucd9c \uae30\ub2a5\uc744 \uc774\uc6a9\ud574 addToCart()<\/code>, navigate()<\/code> \uac19\uc740 \uc2e4\uc81c \ubc84\ud2bc \uc561\uc158\uc744 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

    const chat = await openai.chat.completions.create({\n model: 'gpt-4o-mini',\n messages,\n functions: [\n   {\n     name: 'addToCart',\n     parameters: { type: 'object', properties: { productId: { type: 'string' } } }\n   }\n ]\n});\n<\/pre>\n\n\n\n
    \ube44\uc6a9 \uacc4\uc0b0<\/strong> : 1,000\uac1c\uc758 4k \ucee8\ud14d\uc2a4\ud2b8 \uba54\uc2dc\uc9c0\ub97c \ucc98\ub9ac\ud574\ub3c4 \uc57d 0.40\u2009$<\/strong>. \uc7a5\uc810<\/strong> : \ub300\ud654\ud615 UX\u00b7\ub9f5\uc5d0 \uc5c6\ub294 \uc9c8\ubb38\uae4c\uc9c0 \ub300\uc751. \ub2e8\uc810<\/strong> : \ud504\ub86c\ud504\ud2b8 \u00b7 \ud14c\uc2a4\ud2b8 \ud29c\ub2dd\uc5d0 \uac1c\ubc1c \ub9ac\uc18c\uc2a4\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n
    3. \ubc29\ubc95 2: CDP + \ucd94\ucc9c API<\/h2>\n\n\n\n
    CDP\ub780 \uc5ec\ub7ec \ucc44\ub110\uc758 \ub85c\uadf8\ub97c \ubaa8\uc544 \u2018\uc0ac\uc6a9\uc790 360\u00b0 \ud504\ub85c\ud544\u2019\uc744 \ub9cc\ub4dc\ub294 \ub370\uc774\ud130 \ud50c\ub7ab\ud3fc\uc785\ub2c8\ub2e4. Segment \u2192 Amazon Personalize \ud750\ub984\uc774 \uac00\uc7a5 \ub300\uc911\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
    \u2460 \uc218\uc9d1<\/strong> \u2014 track('Product Viewed')<\/code>, track('Added to Cart')<\/code> \uc774\ubca4\ud2b8\ub97c GA4\ucc98\ub7fc \uc0bd\uc785\ud569\ub2c8\ub2e4.
    \u2461 \ubaa8\ub378 \ud559\uc2b5<\/strong> \u2014 10\ub9cc \ud589 \uc774\uc0c1\uc774 \uc313\uc774\uba74 AWS \ucf58\uc194 3\ub2e8\uacc4 \ud074\ub9ad\uc73c\ub85c \ucd94\ucc9c \ubaa8\ub378\uc744 \ud6c8\ub828\ud569\ub2c8\ub2e4.
    \u2462 \uc2e4\uc2dc\uac04 \uc608\uce21<\/strong> \u2014 REST API\ub85c \uc0c1\ud488 ID \ubc30\uc5f4\uc744 \ubc1b\uc544 \ubc84\ud2bc\u00b7\uce74\ub8e8\uc140\u00b7\uc0ac\uc774\ub4dc\ubc14\uc5d0 \uc9d1\uc5b4\ub123\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n
    POST \/personalize-runtime\/v1\/predictions\n{\"userId\":\"123\",\"itemId\":\"456\",\"numResults\":3}\n<\/pre>\n\n\n\n
    \ube44\uc6a9<\/strong> : \uc608\uce21 1,000\uac74 \u2248 0.10\u2009$ + S3 \uc800\uc7a5\ub8cc. \uc7a5\uc810<\/strong> : \ub300\uc6a9\ub7c9 \ub85c\uadf8 \uae30\ubc18 \u2018\uc9c4\uc9dc \ucde8\ud5a5\u2019 \ucd94\ucc9c\u00b7A\/B \ud14c\uc2a4\ud2b8 \uc9c0\uc6d0. \ub2e8\uc810<\/strong> : \ucd08\uae30 \ub370\uc774\ud130 \uc801\uc73c\uba74 \ucf5c\ub4dc\uc2a4\ud0c0\ud2b8, \uc138\ud305 \uc2dc\uac04\uc774 GPT \ubc29\uc2dd\ubcf4\ub2e4 \uae38\ub2e4.<\/p>\n\n\n\n
    4. \ubc29\ubc95 3: \ub178\ucf54\ub4dc \uc6cc\ud06c\ud50c\ub85c \uc790\ub3d9\ud654<\/h2>\n\n\n\n
    \"\ub178\ucf54\ub4dc<\/figure>\n\n\n\n
    \uac1c\ubc1c \ub9ac\uc18c\uc2a4\uac00 \ubd80\uc871\ud55c \ud300\uc774\ub77c\uba74 Zapier\u00b7Make(\u524d Integromat)\uac00 \ube60\ub978 MVP\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n
    \uc608\uc2dc \uc2dc\ub098\ub9ac\uc624<\/strong>
    1) \ubc29\ubb38\uc790\uac00 \uc0c1\ud488 A<\/em>\ub97c 3\ucd08 \uc774\uc0c1 \uc870\ud68c \u2192 2) Make\uac00 GA4 \uc774\ubca4\ud2b8\ub97c \uc77d\uace0 \u2192 3) Mailchimp\ub85c \uc0c1\ud488 A \ud560\uc778 \ucfe0\ud3f0<\/em> \uba54\uc77c \uc790\ub3d9 \uc804\uc1a1.<\/p>\n\n\n\n
    \uc138\ud305 \ub09c\uc774\ub3c4<\/strong> : UI\ub9cc\uc73c\ub85c 1\uc2dc\uac04\uc774\uba74 \uc644\ub8cc.
    \uc7a5\uc810<\/strong> : \uac1c\ubc1c\uc774 \u20180\u2019: \ub9de\ucda4 \ucfe0\ud3f0\u00b7SMS\u00b7\uc2ac\ub799 \uc54c\ub9bc\uc744 \uc989\uc2dc \uc5f0\uacb0.
    \ub2e8\uc810<\/strong> : \uc9c4\uc9dc \uc2e4\uc2dc\uac04\uc774 \uc544\ub2d8(1~15 \ubd84 \uc9c0\uc5f0), \ub370\uc774\ud130 \ud589\ub2f9 \uacfc\uae08.<\/p>\n\n\n\n
    5. \uc608\uc0b0\u00b7\ub09c\uc774\ub3c4\u00b7ROI \ube44\uad50<\/h2>\n\n\n\n
    \ud56d\ubaa9<\/th>GPT-4o \ucc57\ubd07<\/th>CDP + API<\/th>\ub178\ucf54\ub4dc<\/th><\/tr><\/thead>
    \ucd08\uae30 \uad6c\ucd95 \uae30\uac04<\/td>2\uc8fc<\/td>4~6\uc8fc<\/td>1~2\uc77c<\/td><\/tr>
    \uc6d4 \uc6b4\uc6a9 \ube44\uc6a9
    (5\ub9cc PV)<\/td>    		\u2248 7\ub9cc \u20a9<\/td>\u2248 15\ub9cc \u20a9<\/td>\u2248 5\ub9cc \u20a9<\/td><\/tr>
    \uc804\ud658\uc728 \ud5a5\uc0c1<\/td>+18\u2009%<\/td>+25\u2009%<\/td>+10\u2009%<\/td><\/tr>
    \uae30\uc220 \ub09c\uc774\ub3c4
    (1\u200a\u2013\u200a5)<\/td>    		4<\/td>5<\/td>2<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    \uc2e4\uc804 \ud65c\uc6a9 \uac00\uc774\ub4dc<\/h2>\n\n\n\n
      \n
    1. KPI \uc815\uc758<\/strong> \u2014 \u201c\uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00\uc728 +15\u2009%\u201d\ucc98\ub7fc \uc218\uce58\ub85c \uba85\uc2dc<\/li>\n\n\n\n
    2. \ub370\uc774\ud130 \ud655\ubcf4<\/strong> \u2014 GA4\u00b7CRM\u00b7\uc774\ucee4\uba38\uc2a4 \ub85c\uadf8\ub97c \ud558\ub098\ub85c \uc218\uc9d1<\/li>\n\n\n\n
    3. MVP \uc120\ud0dd<\/strong> \u2014 \uc608\uc0b0\u00b7\ub9ac\uc18c\uc2a4 \ub530\ub77c GPT\/\ub178\ucf54\ub4dc \uc911 1\uac1c \uc6b0\uc120 \ub3c4\uc785<\/li>\n\n\n\n
    4. D+30 \ub9ac\ubdf0<\/strong> \u2014 KPI\uc640 \ube44\uc6a9\uc744 \ube44\uad50\ud574 ROI > 1\uc778 \ubc29\uc2dd \ud655\uc7a5<\/li>\n\n\n\n
    5. \ubd84\uae30 \ud29c\ub2dd<\/strong> \u2014 \ubaa8\ub378 \uc7ac\ud559\uc2b5\u00b7\ud504\ub86c\ud504\ud2b8 \uc218\uc815\u00b7\uc138\uadf8\uba3c\ud2b8 \ucd94\uac00<\/li>\n<\/ol>\n\n\n\n
      FAQ<\/h2>\n\n\n\n